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Haidar Attia's to-do list is similar to that of any IT executive. But, as IT director for the Iraq Ministry of Foreign Affairs in Baghdad, the stakes are much higher.
The use of comprehensive customer experience data and analytics is shaping the future of many key marketing initiatives. As organizations move data out of silos, integrate it, and develop a single cohesive view of the customer and prospect, true pers
Help the IT consultancies understand what kind of research you really need to align with business.
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